A Little About Me

I’m a UX/UI designer with over 10 years of experience across visual design, web design, and product UX, focused on creating clear, user-centered digital experiences that scale.

Currently at U-Haul, I lead end-to-end UX design across customer-facing web and mobile platforms as well as internal tools. My work includes translating complex user needs, business requirements, and technical constraints into intuitive solutions, building and maintaining design systems, and partnering closely with product managers, developers, and stakeholders to align design decisions with both delivery and long-term product vision.

Previously, I worked as a Senior Web Designer at Newfold Digital, designing and launching high volumes of custom WordPress websites and promotional design concepts in a fast-paced production environment. Earlier roles in art direction and graphic design built a strong foundation in visual craft, storytelling, and brand consistency.

Across every role, my focus has remained the same: designing with empathy, clarity, and purpose. I’m grounded in the belief that great design isn’t about pixels—it’s about people.

Where It All Started

Even as a kid, I was passionate about art. You could always find me painting, coloring, or doodling whenever I had free time. I loved watching cartoons and trying to mimic their styles. My math book margins were covered in doodles—much to the chagrin of my teachers. In art class, I always excelled at whatever project came my way. Even when things didn’t turn out exactly how I envisioned, I enjoyed every minute of the process.

When it came time to start college, I had no idea what I wanted to do. In my mind, what I loved most couldn’t possibly be a career—who would pay me to doodle, paint, and color all day? Luckily, my first class was a career exploration class, where I took a personality type test (ENFP, in case you’re wondering). Little did I know those four letters would unlock a world of possibilities. Graphic design was at the top of my career recommendations—and that’s where my journey began.

Since college, I’ve had countless opportunities to grow and explore the design world. As a UX/UI designer, I love using my strengths to help people easily navigate technology.

UX/UI Designer

U-Haul International

July 2022 - Present

Drove end-to-end UX design for U-Haul’s customer platforms, creating seamless, intuitive digital experiences that improved usability and engagement across web and mobile.
Built new style guides and a scalable component library for U-Haul’s .NET platform, introducing a unified design system that modernized the interface and streamlined cross-team development.
Launched new digital products and features from concept through delivery — translating research insights and complex requirements into clear, user-focused designs.
Partnered closely with product managers, developers, and stakeholders to align design strategy with business goals and technical feasibility.
Promoted UX best practices and mentored teammates to enhance design quality and cohesion.

Senior Web Designer

Newfold Digital (Formerly Endurance Intl.)

September 2019 - July 2022

Designed and launched custom WordPress sites aligned to client goals, consistently delivering high-quality work on tight timelines.
Exceeded monthly production targets by delivering 10+ new sites per month.
Piloted a new accelerated design workflow that reduced turnaround time and increased team output.
Built design standards and training materials that improved consistency and onboarding.
Mentored junior designers and guided design reviews to ensure strong, user-focused outcomes.

Art Director

HP2 Promotions Inc.

July 2018 - August 2019

Created custom graphics and promotional assets for national brands including Corona, Modelo, Kilt Lifter, and Girl Scouts of America, strengthening brand visibility and customer engagement.