Project Overview
Boyce Home Maintenance provides handyman services with a focus on reliability, transparency, and friendly service. While the business had built a solid reputation, its branding and online presence didn’t reflect the level of professionalism the owner brought to every job.
The goal was to create a complete visual identity—including a logo, redesigned website, and marketing materials—that gave the business a more polished and trustworthy presence across both digital and print.
The Challenge
The original branding was inconsistent and lacked cohesion across touchpoints. The website was outdated, and there were no standardized materials for marketing or business communication. Key challenges included:
- Designing a logo and identity system that felt approachable but professional
- Updating the website to better reflect services and support new customer inquiries
- Creating print collateral that matched the updated brand
The Approach
I began by designing a new logo that captured the straightforward, dependable nature of the business. From there, I built out a cohesive visual identity—choosing a color palette, typography system, and graphic style that could scale across platforms.
The website was rebuilt in WordPress with a clean layout, simplified service descriptions, and strong calls to action. I also designed business cards and promotional flyers using the new branding, giving the client a consistent and credible look across all materials.
The Result
The refreshed brand and website give Boyce Home Maintenance a strong, unified presence that reflects the quality of their work. The new identity helped legitimize the business in the eyes of new customers, while the print materials provided a professional, branded touchpoint for in-person interactions. The client was excited to finally have branding that felt “real” and ready to grow with the business.