Project Overview
Commercial Cleaning Wizards is a janitorial service based in Vancouver, WA, providing reliable commercial cleaning for offices, clinics, and retail spaces. While their team had built a strong reputation through word of mouth, they had no existing brand presence—no logo, website, or visual identity.
The goal was to create everything from the ground up: a professional, approachable brand and a website that clearly communicated their services and built trust with potential clients.
The Challenge
With no prior branding or online presence, I needed to create a visual identity and website from scratch. The client wanted something professional but memorable, with a hint of playfulness to reflect their “wizard” name. Key challenges included:
- Building a brand identity that felt both trustworthy and fun
- Designing and developing a user-friendly website on a tight timeline
- Educating new clients on services without overwhelming them
The Approach
I began by creating a simple, clean logo and an analogous color palette built around cool, calming tones—primarily blues and teals—that conveyed trust and professionalism. Custom iconography and subtle magical elements added personality without distracting from the content.
I developed the website in WordPress, focusing on intuitive navigation, clear service descriptions, and mobile-friendly layouts. Strategic calls to action made it easy for users to request quotes or learn more.
The Result
The final website gave Commercial Cleaning Wizards a credible, polished online presence for the first time. The visual identity feels cohesive, confident, and approachable. The client was excited to have a brand that finally matched the quality of their work—and one they could confidently grow with.